Thursday, August 13, 2009

Friends for Carolina Canines

Carolina Canines for Service has joined the social media frenzy. Carolina Canines for Service (CCFS) is on the threshold of 400 friends on their ever-growing Facebook fan page. Social media has been a highly utilized tool in the non-profit sector in recent years and continues to expand at a rapid pace. Currently Facebook has 250 million users, with over half of them logging in daily! With those kinds of numbers, Talk, our local PR firm, urged us to pursue using Facebook as a marketing tool. In December of 2008 Carolina Canines started its Facebook fan page and the numbers began to rise.

Facebook is not a new tool, but it has grown substantially in use as a FREE marketing tool by many organizations and businesses. Thanks to applications such as events and RSS feeds, CCFS can update our fans about the latest activities we will be involved in as well as automatically pulling in other social media tools, such as this blog! Carolina Canines has also grown in popularity around the country with fans from New York to Washington and down to Arizona! Our fan page is a great way for all of our fans to stay in touch as well as watch our service dogs in training grow from a puppy in potty training to the placement with a much deserving individual. We have also used Facebook as yet another way to thank our many supporters. Nylabone also has a Facebook fan page, which CCFS has become a fan of and as such allowed our volunteers and fans to support the company that has supported us!

So how can you help us reach the 1,000 fans? Become a fan on Facebook and share with your family and friends. Find out how Magdalene is advancing as a service dog in training at the Marine Corps Brig at Camp Lejeune in our Carolina Canines for Veterans program. Learn about how you and your dog can become a Carolina Canines for Therapy. Visit and search for Carolina Canines to keep up to date with what’s happening in our many programs.

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